Hi Scott,
In my most recent pop culture article for Collective Publishing, I look at the "once in a lifetime" main event of John Cena vs. The Rock. The hype for this match has been attracting fans that left years ago and has created some buzz for WWE. I am sure the event will rake in tons of money. My article looks at what the prospects are for this match kickstarting yet another "wrestling boom period." The article is written for people who don't watch wrestling, and so it does a lot of explaining that your readers may find excessive. I still think it is an article they'll enjoy and find worth checking out.
I honestly don’t think it’s created that much buzz or brought back lapsed fans or anything. Speaking as a lapsed fan with friends who are lapsed fans, the Summer of Punk did way more to generate interest in that group, to the point where I actually talked people into buying Money in the Bank. This year I’m into Wrestlemania, but none of this would have made me start watching RAW again if I wasn’t already.