Scott,
Could you explain for less knowledgeable readers what exactly what trending on twitter is? I've noticed it a few times in your writing so if you could shed some light on the proper meaning, that would be great.
Thanks!
It means that no one was talking about something on Twitter, and then suddenly a lot of people started talking about it. It doesn't mean the MOST people were talking about something, however. So when RAW starts, generally it goes from no one talking about the show to a few thousand people talking about the show at once, so it's trending. However, there's still hundreds of thousands of people talking about, say, Obama or the NFL or whatever, but because that's constant on Twitter it's not trending. So it's kind of an indication of what a small subset of people on the Twitter-verse are talking about, but it's generally the same people talking about the show every week. So basically what WWE is bragging about is that some of the people who watch their show are talking about it on Twitter, and that's all it means.
It's a concept that sounds impressive to the majority of people that don't understand what it really means.
ReplyDeleteWhats funny about Cole talking about the Raw trending is that the people that are talking about RAW, are probably watching the show anyways, so really its not doing anyone any favors.
ReplyDeleteYeah, Im might be talking about RAW in the Live thread here but I dont actively watch the show. Im one in a million (maybe not seeing the ratings lately HIYO!!!)
But The majority of people talking about RAW are actively watching the show and tweeting at the same time. So Cole is really shilling nothing and Twitter isn't really getting any more pub than they already have had. I don't need to come to a wrestling show to learn about this 4 years social networking site... Im assuming the same goes for a lot of people as well.
Its just a big ol' circlejerk.
Raws trending... by the people who watch RAW.... For Cole to say on air that RAW is trending... by the people who watch RAW... Now Lady parts is trending on twitter... by the people who watch RAW...
Step 2: ?????
In their minds then someone who isn't watching Raw at all (or maybe has never watched Raw) logs onto Twitter & sees "Lady Parts" trending, and thinks this is so HILARIOUS that this imaginary person then seeks out what this "lady parts" talk is all about (thru Twitter), discovers it was said on Monday Night Raw airing right now and is so overcome with jubilation that he drops everything he was doing to watch the rest of this show responsible for "Lady Parts"
ReplyDeleteThey are retarded. Plain and simple.
ReplyDeleteI understand the logic. Millions of people are tied into twitter and its free pub and instantaneous, i get that.
What they fail to realize is that none of this translates into money.
lady parts
kung pao bitch
poopy
none of it.
Kung Pao Bitch, ooh boy that Dwayne is a comical one.
ReplyDeleteThat joke holds up about as well as Beta Max.
I agree, they are retarded.
ReplyDeleteTheir logic is, lets throw a bunch of dumb as shit word combos together, and then Twitter will eat it up, & everyone will watch Raw forever & ever!!!!!
Meanwhile lets not emphasize the athletic ability of our wrest...I'm sorry SUPERSTARS, and humiliate Zach Ryder for beating us to the punch on this dang ol' interweb thingy.
Hit the nail on the head. That is all they care about. It's called marketing.
ReplyDeleteFuck twitter. Just wanted to throw that out there.
ReplyDeleteTo be fair, the WWE isn't the only established company that has no idea what to do with Twitter and social media. They all know they need a presence, but they have no idea how to make money off it. Which is probably a good general statement about Twitter & Facebook.
ReplyDeleteDuring the NBA finals they were trying to shill something called "The NBA Social Media Awards", whatever the hell that was.
I feel like Twitter could be an amazingly powerful tool if we could just figure out how to use it.
ReplyDeleteI mean, in other countries they're literally using the service (and Facebook) to start fucking rebellions, here we use it to keep up with Kardashians.
Step 3: Profit
ReplyDeleteI'm glad that wwe is making some money from the promotion i guess but I really hate it when they go so far out of their way to pat themselves on the back. All the twitter/did you know/replays of crappy extra! or gmc segements are so fucking embarrassing to watch. The harder they try to seem "mainstream" the more they remind everyone they aren't. Would they really make any less money if they just embraced what they are.
ReplyDeleteBoots to Asses...Clap Clap Clap Clap Clap...
ReplyDeleteWow...I honestly didn't understand Twitter trending until just now. I actually did think that it was what most people were talking about at any given minute. I just assumed that Raw's constant self promotion managed to overwhelm other conversations briefly and then WWE just latched onto that brief moment. But...it's actually a lot less impressive.
ReplyDeleteI want this to come off tongue-in-cheek and not mean, but you know on the Simpsons when they show somebody at a Comic Book convention, and one of the nerdy characters stands up and says "Nuh....on page 23 you guys show an explosion in space and it clearly says 'boom'....well space is a vacuum and thus scientifically it would not have made a sound!" That's how I kinda feel when I come here and see people complaining about the proper and improper use of "top trend on Twitter." Especially when there's such anger involved.
ReplyDelete1) With Twitter's new "tailored trends", what you see is trending is different than other people because it's based on who you follow.
ReplyDelete2) I find it humorous when the WWE promote something that's trending for a bad reason. Like the Big Show a couple weeks back, everyone in the world was tweeting something along the lines of "Man this Big Show interview sucks."
3) I was in San Francisco for work about 2 months ago. Twitter has some Raw stuff. I read it. Click on USA....Raw isn't on for another 3 hours. Wtf? They should seriously think about going live coast-to-coast. Tape delaying anything is death - just ask NBC about it next month when the Olympics start.
I also bet it would help the WWE ratings...I know I was in California, saw all the results and had no interest in watching. But if it was on live (like Nitro used to be way back when) I definitely would've watched.
It's just how they are, like with the "Did You Know?" things. Any little acknowledgment they get or any little statistic they can twist to make themselves look important they throw in your face.
ReplyDeleteThe thing is really, it *could* make them seem mainstream if they put some production behind it. Just like those always fantastic storyline recap videos, they should put production value into their self-promotion.
ReplyDeleteInstead of Cole saying "ZOMG we have the highest ratings ever! Higher than M*A*S*H and shit!" make a cool looking video about it somehow.
Do it up like NFL Films. People are more willing to forgive/actually be interested in your horseshit if you serve it on a nice plate.
I think the idea is that alot of people talking about Raw on twitter is free word of mouth advertising for the WWE. Only people watching the show are tweeting about it, but their followers, who aren't necessarily watching, are reading those tweets.
ReplyDeleteRaw is tape-delayed on the West coast? I never knew that.
ReplyDeleteTHREAD JACK----
ReplyDeleteI saw this on Wrestle Zone & thought it was too funny...
"It's being reported that Vince McMahon issued a mandate on Monday
night that the city of Fort Wayne, Indiana not be mentioned at anytime
during the Raw broadcast. McMahon issued the same mandate for the June
5th Smackdown in Columbia, South Carolina.
The reason for the call is that McMahon reportedly doesn't want cities
mentioned on TV whose names do not sound "big league" enough."
I just can't find the words...
Careful buddy. People here really love their rage and get quite defensive about it. And whatever you do, don't ask ANYONE why they're angry.
ReplyDeleteholy fucknuts. what an idioto.
ReplyDeleteFound the words...
ReplyDeleteHow low is Vince McMahon's self esteem to pull a move like that?
"If we say we run live TV shows from Ft. Wayne Indiana they'll think we're low-brow! If we don't say they'll assume we're in NYC or LA and respect me GOD DAMMIT!!!"
This is a company who builds mini-storylines around one guy being snubbed from being invited to another guy's tailgate party, and they never show that nor any evidence that said tailgate party exists. Things like that really bug me: it's just laziness. My high school creative writing class taught us "show, don't tell" on day one, and yet when it comes to certain things WWE is really shoddy about it lately.
ReplyDelete"Do you expect us to believe this is some sort of magic xylophone?"
ReplyDeleteTwice in a week I've gotten to use that one and have it make sense!
It isn't just sad, it's disrespectful to the fans in those cities who paid to be there. It's not really a new phenomenon though, they used to do it back in the day quite a bit. If you go back and watch old Raws, a lot of them never mention where they are. I know I went to one that never had the city's name said on TV.
ReplyDeleteIt's weird. Twitter is a major thing by now, and in my real life I have literally met 1 single, solitary person that has an account.
ReplyDeleteReally? THAT'S what pushed us over the nerd edge here?
ReplyDeleteIt's funny, I heard them mention at the start of the show that they were in Indiana, but they never said the city, so I did a bit of google searching trying to find out where they were, and eventually found out that it was Fort Wayne. (I live in Indianapolis, which is why I was curious.) Then a couple days later, this story comes out, and now I know why they mentioned Indiana but not the city. I have definitely seen instances in the past where they never mention what city they were in, but to give the state but not the city just seems bizarre.
ReplyDeleteSmackdown is coming to Indianapolis in July, as they've been running local ads for it the past few weeks. I wonder if we'll be deemed a "big league" enough city to get our name mentioned on TV? Although I think historically, they tend to mention the city a lot less on Smackdown than on Raw, probably to keep more people in the dark about the fact that the show is taped on Tuesday.
Yep and it always blew to watch because more than likely something got spoiled. So I just started watching it on streams.
ReplyDeleteLittle do they know those people could give 2 shits.
ReplyDeleteYou don't know how many times I'll click on something I saw on Raw trending more times than not, it's most who is/what is said thing.
If you're implying that I don't understand that the guy can sell t-shirts, you must have me pegged as a fool.
ReplyDeleteKung Pao, however, was unfunny the minute it came out of his lips.
Hey Indianapolis had the Superbowl, that's big time.
ReplyDeleteRaw is NOT taped delayed in the west coast. On the hd usa it comes on at 600pm. If you miss it it will air on the sd feed at 9pm. At least that's the case in California.
ReplyDeleteNo one's angry bro. Maybe you but no one else. I'm smoking some headband watching a beautiful san diego sunset while a shit on the wwe on scotts blog. Whos mad?
ReplyDelete